Quality you can feel
Products must be long-lasting, thoroughly tested and deliver the result we expect ourselves.
We are The Gel Collection
A beauty brand built on a love of beautiful nails, great products and the feeling of creating something yourself that you're proud of.
But The Gel Collection is more than gel polish and nail products. It's the story of a team that has been there all the way, of big ambitions, lots of ideas and a belief that professional results don't have to be reserved for professionals.
We're allowed to be a little proud
Along the way, The Gel Collection has also received recognition that means a lot to us. Not because awards are the goal in themselves, but because they remind us how far we've come since the first idea.
March 2020
It started with an idea
The Gel Collection was created from a fairly simple thought: Why should it be hard to do beautiful, long-lasting nails at home?
We missed products that combined quality, ease of use and a universe you actually wanted to be part of. So we decided to create it ourselves.
What started as an idea has since grown into a brand, a community and a team of people who work every day to make the experience even better.
Our why
We want to make it easier to feel skilled.
For us, nails aren't just about colours and products. They're also about the small moment when you set time aside for yourself. About creativity. About learning something new. And about the satisfaction of creating a result you love.
That's why we're always working to make the road from inspiration to finished result as simple as possible.
200,000 customers have already done it themselves
From the first set to new favourites. Thank you for making The Gel Collection more than just nails.
How we do it
We develop and select products with a focus on three things:
Easy to get started
You don't need to be a nail technician to get a beautiful result. That's why guides, advice and learning matter just as much to us as the product itself.
A brand with personality
We don't want to be an anonymous webshop. We want to stay close to our customers, listen, learn and keep developing The Gel Collection together with the people who use our products.
Meet the people behind
Signe Hartung Roslyng
Signe is one of the people who make everything come together behind the scenes. She has an eye for detail, high standards and a sharp sense of how The Gel Collection can keep getting a little better. At the same time, she makes sure the brand's personality and energy can be felt in everything we do.
And we're only just getting started
We have big plans for The Gel Collection. More products. More inspiration. Better guides. New ways to learn. And a universe that makes it even easier to create beautiful nails yourself.
But one thing won't change: The Gel Collection should always feel personal. Like a brand with people behind it. Not just another webshop.
21FREE+
Developed without 21 selected ingredients
Made for home
Salon results you can create at home
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Academy
Guides and videos that help you all the way
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100% Danish owned
Founded in Copenhagen in 2020
